Conversion Optimization Agent
Govern payment-method presentment and checkout decisions that reduce avoidable customer friction.
On this page
Turn every checkout into its highest-converting version.
Adapt supported checkout and payment presentment to the customer, order, session, and market—without hiding required methods, weakening risk controls, or changing the amount the customer approved.
- Payment presentment
- Checkout adaptation
- Controlled experiments
Decisions the agent can support#
- rank eligible payment methods for the current customer and order;
- choose which supported checkout modules or saved-payment experiences to emphasize;
- enable an approved one-click path for a recognized customer with valid consent and credentials;
- adapt presentment by country, currency, device, channel, and session context;
- recommend an experiment when evidence is insufficient for a production change.
The agent operates only on methods and experiences already enabled for the account. It does not make an ineligible payment method valid or bypass customer authentication, consent, fraud, or provider requirements.
Inputs and outcomes#
| Input family | Examples |
|---|---|
| Customer and consent | Stable customer reference, recognition state, stored methods, consent, prior outcomes |
| Order | Amount, currency, items, market, channel, fulfillment context |
| Session | Device, browser or app, locale, entry point, new or returning session |
| Payment availability | Enabled methods, provider eligibility, wallet availability, installment options |
| Outcome | Method selected, checkout progression, abandonment, authorization, completion |
Measure the agent against completed-purchase rate, payment-step conversion, time to completion, method-selection behavior, and downstream authorization. Segment the result so a global lift does not hide a regression for a market, device, method, or customer cohort.
Integration surfaces#
Use a supported DEUNA checkout experience when the agent must affect presentment directly. See Payment Widget, SDK overview, and Checkout modules. When your application owns the interface, consume only the approved decision contract for your account and keep a deterministic default order if the decision is unavailable or late.
Guardrails#
- Keep mandatory and contractually required methods visible.
- Never alter the order total, currency, installment terms, or customer consent silently.
- Preserve accessible labels, keyboard order, and error handling when presentment changes.
- Apply a timeout and render the configured static experience when no decision arrives.
- Test the final experience across supported browsers, SDK platforms, locales, and payment methods.
- Roll out through shadow and controlled exposure before making the agent the default.